2021 is a big year for Aize: our company-changing NOA project is gathering pace, we're doubling our staff size by recruiting tech talent from all over the world, and we're expanding into new industries such as renewables. All these changes called for a new logo, look and feel that better reflected how our company thinks, acts, and sees things differently.
For Aize, being different isn’t just something we think is nice – it’s something we need to be. We were created to revolutionise and challenge established industry practices. And to do that, we need to embrace differentiation. Innovation happens when you piece together what you have, in new ways. Aize combines over 30 years of industry experience from the energy sector with a startup mentality. And we infuse a traditional way of project execution management with new technology and ideas. We make data collaborate, so that people can collaborate - making the complex intuitive and removing inefficiencies from projects and operations.
Our team is a curious, bold and impatient bunch that are motivated by moving targets. We have a burning desire to transform the way industry runs and operates capital-intensive projects and assets. We see this as a key steppingstone to help accelerate the transition to a thriving, clean society with equitable access to sustainable development for all. That truly inspires us.
Hence we set out to create a new visual identity that reflected just that: a green-tech startup, full of optimism and big ideas, that lives to see things differently. It had to be rooted in our values, which we have defined as follows:
Project execution management is all about facilitating collaboration. We enable data to collaborate and create applications that also let people collaborate. In the bigger picture, we humans got to where we are today because of our unique ability to collaborate. We believe there is no challenge we can’t solve if we all collaborate.
Curiosity killed the cat they say. Luckily it has nine lives. Because at Aize, curiosity makes all the difference - literally. To see things differently, you need to be curious. You need to always question what you see, look beyond what is in front of you and imagine how it could be better. You know what kills curiosity? Conformity. It’s a gateway drug to stagnation. So we try to stay curious and to stay away from conformity – because we need to develop. After all, most of us are developers.
That was an odd value word, wasn’t it? Well, the reason these words exist is for our employees to have something to remember Aize by, and to live by when acting on behalf of the brand. Three words starting with a C sounded good. “Courage” might have worked. But who would have remembered that? Cucumber is to remind our Aizers of the need to be different. And we believe that we are the only company that have chosen cucumber as a value. So that’s different right there.
We think our new logo fits just right for us. It captures the diversity, the playfulness and the creativity that resides at the heart of Aize. It reflects how we make the complex intuitive, enable collaboration to create new solutions and see things differently.
Our new outfit also represents us picking up the pace, broadening our horizons, going forward to expand beyond the era of petroleum and into renewables and other industries.
And don't worry - we're aware of the fact that the logo in itself won’t do all of this. But we promise that our Aizers will.
Post written by Trine Bratt Stølsnes
Trine is a marketing enthusiast who loves to see the effect of marketing and communications when strategy is turned into action. She is Head of Marketing in Aize and has held similar positions in Visma Software and Basware Corporation. She comes from Norway's palm coast, Kristiansand.
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